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11/28/2012 08:59:00 PM
I was talking to a buddy of mine in venture capital a little while ago.  He was telling me about a classmate of his from business school that started a blog a few years ago, spent a lot of time/resources building it up and now has revenues of over a million dollars a year.  Compare that to the twelve bucks a year I make off this site, and it got me thinking.  What could I do to monetize this site more?  Rephrase:  What could I do to monetize this site more while not completely selling out and pissing off my readers too much?

One thought was selling Beantown Bloggery merchandise.  But then I figured I'd need a cute animated mascot to put on mugs and t-shirts.  And then I realized I'd need some sort of way to charge you guys money in exchange for such merchandise.  Enter the folks at  They emailed me recently and asked me to review their site.  Here's a little bit about them:

As our company has grown and our software has evolved, our focus has remained unchanged since the inception of 1ShoppingCart™ in 1999. We provide effective online tools to help businesses small and large achieve success online. This, combined with our desire for excellence in customer service, has allowed us to help our customers grow their businesses from small start-ups to multi-million dollar enterprises time and time again.

Our Technology

  • 99.9% up-time on our servers
  • Level 2 PCI compliant servers
  • 128-Bit SSL encrypted web hosting
  • Yearly third-party security audits
  • State-of-the-art firewall
  • Load balancing
  • Best-in-class servers built on a HP base platform
I'm going to be honest.  I don't know a whole lot about ecommerce beyond selling my old stuff on ebay.  And with news articles all the time about credit card numbers being stolen from websites, I'd definitely want to outsource that job to professional online shopping cart software.

But that's step two.  First I gotta figure out what if there's really anything I could sell online and if it would be worthwhile.   Beantown Bloggery embroidered snuggies?  Hand-knit Beantown Bloggery Christmas sweaters?

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