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I haven't swung by the Apple store yet (I sadly can't upgrade until November ... believe me, I'm counting the days until I can switch back to iPhone ... these last 2 years with my Thunderbolt have been painful). 

But, I'm assuming people are already in line.  If you're one of the first 5 people in line, you may as well get sponsored.  Check it out - courtesy of the folks from Gazelle.

Gazelle, the nation’s leading high-end consumer electronics trade-in site, today announced the First in Line contest in Boston. To celebrate the expected availability of the new iPhone, widely rumored to be September 21, 2012, Gazelle will give the first five people in line outside the Apple store on Boylston Street a new iPhone.

The five winners will also be sponsored by Gazelle as they wait in line. The company will provide them with branded gear--including t-shirts, sweatshirts and hats, and a personal runner to get them snacks, charge their phones and deliver a pizza dinner the night before the new iPhone hits store shelves.

What: First in Line contest from Gazelle
 

Where
Outside the Apple store
815 Boylston Street
Boston, Mass.

When: Friday, September 21 (if the new iPhone is launched on this date)
 

How:
Win a new iPhone by being one of the first five people in line with a reservation. In addition to the new iPhone, Gazelle will sponsor the winners to wait in line as described above. To ensure Gazelle sponsorship, people in line must Tweet their acceptance to @gazelle_com, along with a picture of them in line, in order to qualify.

More information on eligibility and contest rules is available online at http://blog.gazelle.com/wp-content/uploads/2012/09/First-in-line-sponsorship-agreement.pdf.

After getting the new iPhone, consumers can head over to Gazelle’s pop-up store at Faneuil Hall where they can trade-in their used iPhone (3GS, 4 or 4S) from Friday, September 21 through Sunday, September 23. Consumerscan also enter Gazelle’s “Money Booth” to win one of many prizes, ranging from a t-shirt to a Macbook to $5,000 cash.



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