Ben & Jerry’s vs. b.good: Ice Cream Truck Battle at City Hall Plaza
to Support Back on My Feet

“To once again be caught in the crossfire of the sweetest battle on the streets is a treat we’ve been looking forward to all year,” said Bridget Horne, Director of Communication and Corporate Relations at Back on My Feet. “It’s just one of the many ways Ben & Jerry’s and b.good have demonstrated their missions to use fun and innovative ways to improve the communities they serve, which is very much in line with Back on My Feet’s own fun and innovative approach to battling homelessness.”
Donations raised at the Ice Cream Truck Battle will allow Back on My Feet to extend its program to additional Boston-based shelters and transitional facilities. Last year, the nonprofit partnered with b.good and a team of Harvard and Northeastern students known as “The Burger Brigade”, who ran the Boston Marathon wearing burger suits to raise money for the cause.
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