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Ice Cream Truck Battle - 4/12

4/11/2012 11:40:00 PM
Ben & Jerry’s vs. b.good: Ice Cream Truck Battle at City Hall Plaza
to Support Back on My Feet

The Ben & Jerry’s and b.good ice cream trucks will battle each other at City Hall Plaza on Thursday, April 12th from 1—3 p.m. to raise money for the nonprofit organization, Back On My Feet. Visitors will be encouraged to make a donation to Back on My Feet while enjoying free Ben & Jerry’s ice cream and b.good milkshakes. The last battle took place on Thursday, April 5th. Ben & Jerry's served 1000 scoops while b.good offered a total of 800 milkshakes to the public. The ice cream truck that raises the most money for the nonprofit will be declared the winner of the battle.

“To once again be caught in the crossfire of the sweetest battle on the streets is a treat we’ve been looking forward to all year,” said Bridget Horne, Director of Communication and Corporate Relations at Back on My Feet. “It’s just one of the many ways Ben & Jerry’s and b.good have demonstrated their missions to use fun and innovative ways to improve the communities they serve, which is very much in line with Back on My Feet’s own fun and innovative approach to battling homelessness.”

Donations raised at the Ice Cream Truck Battle will allow Back on My Feet to extend its program to additional Boston-based shelters and transitional facilities. Last year, the nonprofit partnered with b.good and a team of Harvard and Northeastern students known as “The Burger Brigade”, who ran the Boston Marathon wearing burger suits to raise money for the cause.


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