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Bring Top Chef to Boston!

2/08/2012 10:51:00 PM
ZOMG!  Everybody fire up their twitter/facebook accounts.  We need to get this done.  I'm a huge fan of Top Chef.  Did I mention that I tried out Catch recently?  It's Hung Huynh's relatively new restaurant in NYC.  It was pretty good.  Ok, let's do this!

Marketing firm Digitas Inc. just launched a social media blitz to persuade the producers of the Bravo show “Top Chef” to shoot here for the show’s tenth season.

The “You Gotta Try Boston” campaign is asking local folks to post their favorite local culinary pleasures – a beloved restaurant, dive bar, dish, recipe – on Facebook or Twitter.

The campaign is an outgrowth of Digitas’ pro bono work for the city to help promote Downtown Crossing, where Digitas is based. But the suggestions certainly aren’t limited to Downtown Crossing establishments. In fact, some aren’t even in Boston at all (restaurants in Foxboro and Brockton get shouts out on the “You Gotta Try Boston” Facebook page).

Rob Rizzo, executive creative director at Digitas, tells me the idea for the campaign (along with its obligatory Twitter hashtag, #yougottatryboston) was hatched two weeks ago, and officially launched last week. Rizzo says he hopes the campaign will encourage people to give props to some of the smaller, lower-profile joints around town – as well as the city’s many famed restaurants.

Click (here) for the "You Gotta Try Boston" fb page.

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