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Boston = 2nd Most Honest City

7/20/2011 10:17:00 PM
Bummer.  I was hoping that we'd win Honest Tea's Honest City award again (here).  But apparently we came in 2nd place this year ... to Chicago.

On July 19, Honest Tea, the nation’s top-selling organic bottled tea company conducted a social experiment by setting up unmanned pop-up stores stocked with ice-cold Honest Tea and Honest Ade in 12 cities across the United States. Signage asking visitors to leave $1 per bottle on the honor system was posted next to a transparent (but securely mounted) cash box. In partnership with Ustream, hidden cameras were arranged to provide live video feeds of each pop-up store on the interactive website that documented how honest people actually were and tracked the real-time honesty results of each city.

In keeping with its mission-driven approach, Honest Tea is donating all of the money collected –nearly $5,000 to three non-profit organizations. Honest Tea will also match the funds collected, bringing the total donated to $10,000.

Check out the video below:

Click (here) for more info.

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