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Ice Cream Truck Battle - Today!

4/13/2011 11:52:00 PM
All I can say is this ... head towards Harvard Square this afternoon.  ICE CREAM!!!!!!

Missed out on Ben & Jerry’s Free Cone Day on Tuesday? No worries! Ben & Jerry’s and b.good will be in Harvard Square on Thursday to give out free treats in an “Ice Cream Truck Battle” to decide who has the greatest ice cream truck in Boston and raise money for a worthy cause! The event will take place from 4:00 – 6:00 p.m. outside b.good’s Harvard Square shop at 24 Dunster Street.

Here’s how the “Ice Cream Truck Battle” works: The b.good ice cream truck, Harvey, will battle the Ben & Jerry's truck to decide ice cream truck supremacy in Boston. b.good will be handing out milkshakes, while Ben & Jerry's will be giving away scoops of ice cream. Everyone getting a free treat will be encouraged to make an optional charitable donation to Back on My Feet. Whichever truck raises the most cash during the 2 hour event will be crowned the champion of Boston's and Cambridge's streets as the most dominant ice cream truck in this city.

All money raised will benefit local homeless agency Back on My Feet, through the “Burger Brigade” – a group of fourteen b.good customers who will run the marathon dressed as giant burgers, fries and sweet potato fries. Back on My Feet promotes the self-sufficiency of homeless populations through running.

When: Thursday, April 14
4:00 – 6:00 p.m.

Where: b.good – Harvard Shop
24 Dunster Street
Cambridge, MA

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