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W Hotel Opens Thursday - 10/29

10/27/2009 01:22:00 AM

We're just two days away from the opening of the W Hotel. I've been eagerly awaiting it's arrival ... you guys know how I love to go to hotel bars. It'll be tough to beat out the Intercontinental (they are the reigning champ). But it will be interesting to see who wins out for second place, the new W or the current contender: the Liberty Hotel.

Officials at the W Boston, a 28-story hotel that opens Thursday with 235 rooms and 123 residences, sifted through 7,000 applications over the summer to find 300 candidates to carry out its unique brand of corporate culture. W employees are encouraged to act like the cast of a theatrical production, with hotel guests in the starring role: Housekeepers are called “stylists’’ and elevators are called “lifts.’’ Hotel staff is also encouraged to use some words that begin with “W.’’

“W’s overall intention is still to be the coolest place in town,’’ said Eva Ziegler, global brand leader for W Hotels. “The target audience are the trendsetters - people who are interested in the latest, newest, hippest, coolest. “

Ok, so I'm not trendsetter, nor have I ever been described as hip, but gosh darn it, I'm definitely cool. At least that's what I tell myself.

Click (here) to read more.

PS. I own the W Hotel feather bed (they sell it online), it's dreamy. Makes it damn near impossible to get out of bed in the morning.

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1 Response to "W Hotel Opens Thursday - 10/29"

  1. Unknown Said,

    Soo psyched for this opening. Its going to be the perfect place to crash for a night/weekend and just get away.

    Posted on 10/27/09, 12:53 PM


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