The Beantown Bloggery

I keep on forgetting to blog about this, mostly because I would never wear clothing like this - I'm not nearly preppy enough. But for those of you that are interested, Harvard has licensed their name to a company which has created the new Harvard Yard clothing line.

The university has inked a ten-year licensing deal with clothing manufacturer Wearwolf Group for a line of contemporary men's apparel. It's unclear if the line is part of the university's attempt to stop bleeding money. Harvard Yard — a lawn we imagine makes a nice resting ground for Harvard students to repair glasses, wipe down their pocket protectors, and memorize an extra few digits of pi — inspired the spring collection. The line includes "short-sleeve plaid shirts, Liberty print wovens, seersucker shorts, regimental stripes, sporty knits, patterned jackets and fancy pants — all in a contemporary, tapered fit,"

The pricing is quite high. And honestly I don't have any idea who would want to wear Harvard branded clothing. If anything, the people who want Harvard clothing will go to the Coop and pick up a hoodie or something.

Two things that came up when I was talking to my friends about this.

#1. Do they not wear socks at Harvard? Take a look at all the pics. Shoes w/o socks.
#2. I could very easily start my own MIT clothing line. It would consist entirely of free t-shirts that we get from career fairs. 100% profit!

Click (here) to read the article.