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Aldi Opens in Raynham

5/08/2009 12:44:00 AM
It's funny, I've just been reading a lot about Aldi (a German grocery store chain) in this book I'm reading about private label strategies (yup I'm a nerd) and I stumbled upon an article saying than an Aldi has opened up in Raynham.

“I’m a brand-name person,” she said, wondering if the private label products would appeal to her. She had a chance to sample the products Friday during the open house.

The store is smaller than a traditional supermarket, has limited offerings and hours. There are 10 employees at the new location. But, it offers lower prices, something that consumers are seeking in the down economy.

For those of you that haven't heard of Aldi, you may have heard of one of the other grocery chains that they own - Trader Joe's (yup, I learned that from my book). So if you live in the Raynham area, don't be afraid to check it out. Besides Boston folk have been flocking to European private labelers lately anyway - Ikea, Zara, and H&M just to name a few - we're just adding one more to the mix.

Oh and here's another interesting perspective on the term 'private label' vs 'brand name.' Victoria's Secret is technically a 'private label' owned by The Limited.

Click (here) to read the rest of the article.

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4 Response to "Aldi Opens in Raynham"

  1. Roxanne Said,

    What's the name of the book? I must be a nerd too because it sounds interesting!

    Posted on 5/9/09, 7:36 PM

  2. Beantown Bloggery Said,

    Hi Roxanne,

    The name of the book is "Private Label Strategy" You can pick it up at Amazon (here)

    It's very good, I'm about halfway through it right now.



    Posted on 5/11/09, 12:55 AM

  3. Unknown Said,

    What's your interest in PL strategy? The book is pretty good but very academic. (I work for a retail strategy firm in Waltham...since we're all openly nerds here)

    Posted on 5/16/09, 6:33 PM

  4. Beantown Bloggery Said,

    Hi K_S,

    I used to work for a manufacturer's rep firm and one segment of what we did was find factories to do private label for retailers: Staples, Circuit City, etc.



    Posted on 5/17/09, 3:30 AM


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