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Came across a very cool little blurb about a special effects company in Cambridge that has made many of the movies we love possible behind the scenes.

Karl Sims will never be mistaken for Brad Pitt, but the founder of Cambridge-based GenArts is a genuine star. For 11 consecutive years, software produced by his company has been used in films nominated for an outstanding visual effects Oscar. This year, Academy Award nominees employing GenArts include "The Curious Case of Benjamin Button" and "Iron Man". When Sims started the company 12 years ago in his Cambridge barn, he had a modest goal. "We just wanted to package a bunch of special-effects tools and make them available to folks editing films, videos, whatever," he said. A year later, GenArts's Sapphire software was used by James Cameron's crew in "Titanic," and the rest is history. "The movie won an Oscar for visual effects, and I'd like to think we made a big difference in making that possible," said Sims. Other examples? In "Lord of the Rings," when Frodo's sword glows blue, or in "X-Men," when Halle Berry is in the middle of a maelstrom, that's GenArts. And where will Sims be on Oscar night? "Sitting at home," he said. "It's nice to watch it on TV."

I didn't uncover much trying to google GenArts, but a google search of Karl Sims uncovered that he's (as I suspected) from the MIT Media Lab. That place is awesome - I did a brief internship there as an undergrad before I realized that I wasn't cut out to be a programmer, but it was fun while it lasted

Click (here) for the Globe blurb.

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2 Response to "GenArts - Behind The Scenes In The Movies We Love"

  1. Anonymous Said,

    Can you do something other than copy from the Globe? You consistently cut and paste from the Names column and present it as a blog post. Maybe you should try expanding your horizons a bit and cut and paste from the Herald's Inside Track. Oh wait ... you do that too.

    Posted on 2/6/09, 12:51 AM

  2. Dan Dan Said,

    I also get so upset when someone goes through other news sources that I don't regularly subscribe to and finds the most interesting stories to tell me about.

    So thanks anonymous! Someone had to say what none of us were thinking. And, on another note Anonymous, I really appreciate all the hard work you put into *your* blog. Thanks again!

    Posted on 2/7/09, 10:34 AM


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