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Starting February 12, Virgin America is going to bring service from Boston's Logan Airport to San Francisco and Los Angeles and prices are starting as low as $149 one way.

Beginning on Feb. 12, the start-up, which boasts neon-lit cabins, power outlets, and touch-screen entertainment systems at each leather seat, will face stiff competition as a newcomer in the ultracompetitive Boston air travel market.

Virgin will also compete with JetBlue, which said yesterday that it plans to temporarily reinstate once-daily Boston-San Francisco flights between May 1 and Sept. 8. JetBlue had suspended or canceled plans to start year-round nonstop service this summer between Boston and San Francisco, San Jose, and Los Angeles International airports, though it still flies to smaller airports within an hour's drive to each.

Virgin America is doing for air travel what Bolt Bus and Mega Bus did for us for bus travel to NYC. All I can say is Welcome! And I hope they live up to their expectations.

With cheaper non-stop flights to SF and LA, I may just have to drop in more often to visit my sister as well as the tons and tons of friends that fled Boston for warmer climates.

This actually works out well because I'm anticipating to a wedding in SF next October and would love to try Virgin out. Then again, I wouldn't mind another trip to Napa and French Laundry in the near future.

Click (here) to read the Globe article



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