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Gisele = New Face of Max Factor

9/05/2008 10:26:00 AM
Looks like Tom Brady's lady just picked up a new gig. I guess she's trying to hold on to that title of highest paid supermodel in the world. If I remember correctly, she made over $30MM last year.


Expect to see even more of Gisele Bundchen in the new year. Tom Brady’s supermodel sweetheart has replaced Carmen Electra as the new face of Max Factor. The cosmetics brand is celebrating its 100th anniversary in 2009, and who better to celebrate it than the Brazilian beauty? (The omnipresent Aphrodite is on the cover of the new issue of Arena magazine.) Ads for Gisele’s Max Factor campaign — her ColorGenius Face Collection — won’t start showing up in fashion mags until next month, but we scored a sneak peek. In other Bundchen business, we’re told her Ipanema sandals have sold more than 25 million pairs, making them the No. 1 sandal in the world, usurping the top spot from Havaianas.

That is pretty impressive. The celebrity deal that I find the most impressive though was the one that 50 Cent did with Vitamin Water, I think he made something like $100MM off of that deal. Pretty good business acumen for a former drug dealer that raps about how many times he's been shot.

Click (here) for a link to the Globe blurb.



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