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Spirit of Amsterdam Event Review

7/28/2008 11:42:00 AM
Sadly, I was out of the country for the second half of last week so I wasn't able to go to the Amstel Light event in Faneuil Hall (here). But fortunately, I was able to send a Bloggery representative to scope out the scene and report back. Sounds like DanDan had a pretty good time:

Last night was the Amstel Light's "Spirit of Amsterdam" event in Faneuil. This event was part of Amstel's new national marketing campaign designed to emphasize the fact that Amstel Light is, well, from Amsterdam. Fresh off a successful event in NYC, the folks from Amstel set up a pretty cool pubcrawl at all the hot spots along Union St and in the surrounding area. Because we hardly need an excuse to go out on a Thursday, I grabbed the normal crew and we decided to check it out.

Unfortunately, yesterday turned out to be a rainy day, so the bars were a little emptier than normal for a Thursday after work. That being said, the Amstel girls were out in full force, with a few at every bar handing out free beers, signing people up for giveaways (including a trip to Amsterdam) and being all-around pleasant. We swung by Purple Shamrock and Hennessey's before heading over to the after party at Grand Canal.

Grand Canal was a great scene. As soon as we walked in and saw the crowd of tall people decked out in Euro gear, we knew the beer wasn't the only thing that was imported. I was impressed by the number of foreigners at the event, and all the mix of cultures and accents and general revelry reminded me of Oktoberfest in Munich. We got to try a few beers also produced by Amstel, which are not normally available in the US, including Amstel Lager, Amstel Gold, Amstel Malt, and Amstel 1870. Of the bunch, I'd definitely give the nod to the 1870. We rounded out the night there with some dancing and headed home around midnight. All in all, a great night! The Amstel Bike was on display, but not in use because of the rain.

I'll get images up as soon as they're available. Anybody else go to the event? Did you have a good time?

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1 Response to "Spirit of Amsterdam Event Review"

  1. Unknown Said,

    This was probably the best Thursday night out I have had in months (and I am out most Thursdays).
    Free food, endless supply of free beer, good people, funny older ladies dancing...what more could you ask for?

    Posted on 7/28/08, 2:20 PM


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