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Beija - The New Rum in Town

3/11/2008 08:08:00 AM
This is a great story. Two young entrepreneurs choose an industry that they are passionate about (who's not passionate about alcohol? hehe) and dive in head first to see if they can make it with their own brand of rum. It's also a story that involves global sourcing - which is a topic that is near and dear to me.

I love reading about folks that are willing to take the risks to succeed. It's inspirational, and also a nice kick in the pants for me. The new kid in town? An entirely cane sugar based rum called Beija.

Customers at the more than 20 trendy restaurants in Boston that serve the new rum may be surprised to learn that Beija is a tiny start-up run by two men who have no experience in the liquor business. Kevin Beardsley, 24, and Steve Diforio, 23, who grew up together in Weston, Conn., are taking a big risk with this venture, but they have faith that it could pay off. After all, Grey Goose was started by an entrepreneur who eventually sold his premium vodka label to Bacardi for more than $2 billion.

I haven't tried it yet. I've been working so much that I haven't seen the inside of a bar since I don't know when. But I will endeavor to get my butt over to one of these bars to give it a shot. I support entrepreneurship.

Where can you try it? Alibi, District, No. 9 Park, Eastern Standard, OM, City Bar, Olives, Via Matta, Green Street Grill, and Foundation Lounge - just to name a few.

Dear Steve and Kevin - good luck on your adventure. I'm sure it'll be a great ride.

Click (here) to read the Globe article.



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1 Response to "Beija - The New Rum in Town"

  1. Jennifer Said,

    Wow that sounds pretty cool that well established restaurants are using this brand. Lets hit the bar and give this a try!

    Posted on 3/11/08, 10:02 AM

     
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