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One Equinox promo just ended (it was a Thanksgiving one that I didn't post because it only lasted three days) and now another begins. No offense to Equinox but it smacks of desperation.

After I took my original tour of Equinox (here), the sales person made it a point to say something about how they never do promotions on the initiation fee and that it would only go up as the gym's grand opening promo ended. Well, its been about two and a half months since my tour and there's been at least 3-4 promotions on the initiation fee. A sales person lying to me? Never!

Here's the details on the latest promotion:

1+1=$0
THIS HOLIDAY SEASON JOIN WITH A FRIEND
AND EACH PAY $0 INITIATION.

CALL OR VISIT TO JOIN TODAY.

Back Bay
131 Dartmouth St.
617.578.8918

Offer expires 12.31.07. Valid for Select and Regional Access Memberships only. Special pricing available for All Access Memberships. Certain restrictions apply.

~~~~~~~~~~~~~~
This is perfect for couples. You can both join and pay no initiation fee. Otherwise if you're single good luck finding someone to join with you. I've been trying to get folks to join the Sports Club LA with me for ages. No takers.

As usual, if you'd like a copy of the original email promotion, send me an email asking for it and I'll forward it to you.


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2 Response to "$0 Initiation Fee at Equinox When 2 People Join"

  1. Will Said,

    The big question is what is the monthly fee?

    Posted on 12/3/07, 11:44 AM

     
  2. VT Said,

    The big question is what is the monthly fee?

    Posted on 2/16/09, 3:22 PM

     
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